Experience Co. appoint Chief Executive Officer

May 2019

Johnson are proud to have partnered with Experience Co. in appointing John O'Sullivan as Chief Executive Officer

John is a highly regarded and well respected industry leader with over 25 years’ experience in the tourism and related industries sector, having held senior executive roles with Football Federation Australia (Chief Commercial Officer), Events Queensland (Chief Executive Officer), Fox Sports (Chief Operating Officer) and for the last 5 years Managing Director of Tourism Australia.

During his time as Managing Director of Tourism Australia, John managed a budget of in excess of $150m in appropriations annually from government. John successfully managed a team of more than 200 staff in 13 locations, including China, London and Germany, and led the restructure of teams and people to improve performance and to place increased investment where required to get the best results.

John was also responsible for, and instrumental in driving strategies to increase the overseas demand for Australia’s tourism experiences as part of the Tourism 2020 strategy. Another key focus was the successful transformation of the organisation’s digital capability, to reflect changing consumer behaviour.

John has proven leadership capabilities and extensive experience in sales and marketing, event management and digital technology on a local and global stage.

John holds an Executive MBA and is a graduate member of the Australian Institute of Company Directors.